Title Laser-Targeting Your Audience for the Busy Solopreneur
Location  
Start Time 10/31/2019 1:00 PM
End Time 10/31/2019 2:00 PM
Description
Being able to reach and engage your target audiences via organic marketing has nearly disappeared. Without the bandwidth to become a social media expert, and operating on a limited budget, what are you supposed to do?
Targeted digital advertising via platforms such as Facebook, YouTube, Instagram, or LinkedIn can effectively level the playing field without breaking the bank or having a huge learning curve.
In this session, digital marketer and marketing coach Dan Harris will explain how to use digital advertising campaigns effectively regardless of where your target audience is and whether you're savvy or an ads "newbie".
Here's what you'll learn:
Understanding your audience to determine which channel or platform to use
Copyrighting: How to optimize your ad copy to get attention and convert
Targeting: Most powerful key to reaching who you want and spending less
How to best use your advertising budget (even small one)
Crafting an effective Call-To-Action to drive results
Analytics: Best way to decide what's working (without needing to be a nerd)
Why re-targeting is your secret weapon to increase conversions, drive down ad costs, and your competitors don't know about
Category Training
All Day Event  
Recurrence  
Attachments
Content Type: Event